Islay has over 20 years’ experience in PR and marketing, working across many sectors including education, healthcare, finance and charity. She now helps small to medium business owners develop their overall PR strategies, ensuring they provide creative and deliverable solutions that meet their organisational objectives.
Islay O’Hara PR
Title of talk - 'The Power of PR '
In this talk, Islay will explain why PR should be a cornerstone of your communications strategy and why it is just as valuable for small businesses and sole traders as it is for larger organisations. She believes that there has never been a more exciting time in the world of communications, with all the opportunities this provides. Islay will show you how to find the right channel and platform for your business. You will learn to craft the right message that cuts through the noise and resonates with your ideal customers.
What you will learn:
How PR can help small businesses and sole traders
How much PR activity we, as business owners are already doing without realising it and
How craft a clear strategy for your PR campaign